Executive Summary
Myrqvist.com, a Swedish shoe brand, partnered with Volumental to integrate an innovative online sizing solution. The result? A significant increase in conversion, reduced costs, and enhanced customer satisfaction.
The Challenge
As an e-commerce platform specializing in high-quality footwear, Myrqvist.com faced a common hurdle: ensuring customers could confidently select the right shoe size online. This challenge directly impacted conversion rates, return rates, and overall customer satisfaction.
The Answer: Volumental's Online Sizing Solution
Volumental's cutting-edge solution leverages advanced smartphone-based 3D scanning technology and machine learning algorithms to provide personalized size recommendations. This innovative digital sizing assistant was seamlessly integrated into Myrqvist.com's product detail pages, with no need to download an app or leave the site in order to begin the scanning process.
Key Objectives
- Increase turnover by boosting customer confidence in sizing
- Reduce costs associated with size-related returns
- Enhance overall customer experience and loyalty
Impressive Results
Conversion Rate Boost
- 10-15% uplift in overall site conversion rate
- 17% of all online purchases made after receiving a size recommendation
Reduced Returns
- Customers following size recommendations were significantly less likely to return purchases
- Substantial decrease in logistics costs related to returns
Exceptional Customer Satisfaction
- Achieved an outstanding 80% Net Promoter Score (NPS)
Impact on Myrqvist.com's Business
Increased Revenue
The significant boost in conversion rates directly translated to higher sales volume and increased overall revenue.
Cost Efficiency
- Fewer returns led to reduced costs in reverse logistics, restocking, and re-shipping
- Data-driven approach minimized unnecessary expenses
Enhanced Customer Loyalty
- High NPS indicates improved customer satisfaction and loyalty
- Positive word-of-mouth and repeat business contribute to long-term growth
Conclusion
The integration of Volumental's online sizing solution proved to be a game-changer for Myrqvist.com. By addressing the critical challenge of online shoe sizing, Volumental helped Myrqvist.com achieve:
- Higher conversion rates
- Reduced operational costs
- Improved customer satisfaction and loyalty
This case study demonstrates how Volumental's innovative technology can directly influence key business metrics, making it an essential partner for online footwear retailers aiming to optimize their e-commerce operations.
Ready to revolutionize your online footwear business? Contact Volumental today to learn how our online sizing solution can boost your bottom line and delight your customers.