Volumental Omnichannel Digital Toolkit

Volumental’s Digital Toolkit  is your bridge between bricks and clicks, helping you create a consistent end-to-end experience that doesn't come to a screeching halt once a customer leaves your store.

Forget spammy emails – launch personal marketing campaigns based on real data from your shoppers' feet. Instead of talking to them as targets or in hypotheticals, build long-term relationships with your customers through truly relevant content – promoting only the products that fit. You'll see engagement and conversion rates soar as you finally deliver on the promise of omnichannel shopping experiences when it comes to footwear fit. 

Imagine every shopper getting their own list of perfectly fitting shoes, generated based on their favorite shoe types and their unique foot shape. The Volumental e-commerce solution allows a scanned shopper to sign in and choose from everything in your current inventory that will fit them. No frustrating waste of energy and effort,  just a  frictionless online shopping experience that’s entirely tailored to each of your customers.

Personalized marketing shouldn’t be limited to just producing emails that address shoppers by their first name. Volumental powers compelling email campaigns by  turning your customers’ unique foot data into highly accurate and personalized product recommendations. These targeted emails convert at a 3x-4x higher rate than all other generic “check out these new products / shop our site / big savings now” campaigns. 

Ways to build personalized campaigns with Volumental data:

• Create a mailing list of customers that are a perfect match with a given shoe.
• Tell parents exactly when their kids have grown out of their shoes.
• Give athletes a heads up when it’s time to replace that well-used pair based on information they provided in their profile during the initial scan.
• Reach out to your customers with a unique set of new product recommendations, tailored just for them.
• Move clearance products earlier in the markdown cycle, with targeted offers on their perfect fitting styles in relevant categories.