Stoke Shoes is a footwear brand focused on wide-fit footwear, designed to serve customers whose feet fall outside the traditional standard shoe width - a group that represents millions of consumers who often struggle to find comfortable, well-fitting options in standard retail.
Online, this challenge is compounded by one of the most common problems in footwear e-commerce: shoppers do not know their exact foot measurements. They know their usual size, but not their precise dimensions - and for wide-fit footwear, where width is the critical variable, that gap matters.
Stoke Shoes integrated Volumental's AI-powered 3D foot scanning app into their Shopify store to give their customers the measurement data they need to shop with confidence.
The Challenge: Shoppers Who Don't Know Their Measurements
Foot width is one of the most overlooked dimensions in standard shoe sizing. Most size charts are built primarily around foot length. For shoppers with wider feet, this means a length-based size guide does not give them enough information to make a confident purchasing decision.
Stoke Shoes needed a way to provide their online customers with the precise foot measurements that a static size chart simply cannot capture - giving shoppers the data to make an informed decision rather than a guess.
The Solution: Volumental AI Foot Scanning on Shopify
Volumental is an AI-powered 3D foot measurement app available on the Shopify App Store. Shoppers use their smartphone - no app download required - to complete a one-minute 3D scan that captures precise foot dimensions: length, width, and shape. Those measurements are then displayed so the shopper can compare them directly against the merchant's size chart.
The technology is powered by a dataset of 66 million real 3D foot scans, making it the largest foot measurement database in the world. For wide-fit footwear - where width variance is the key variable - this level of precision is particularly valuable.
Stoke Shoes integrated Volumental using the no-code Shopify setup, embedding the scanning tool directly into their product pages.
The Outcome
“We are very happy with the customer response since we installed VOLUMENTAL. We are seeing a lot of use of the scanning tool and a clear drop off in size-based returns – job done! Highly recommend it.”
— Ian Stewart, Chief Marketing Officer, Stoke Shoes
Stoke Shoes saw strong adoption of the scanning tool among their shoppers. For a wide-fit specialist whose customers have historically had limited access to accurate measurement tools, giving shoppers precise data at the point of purchase directly addresses their core challenge.
About Volumental
Volumental is a FitTech company that provides AI-powered 3D foot scanning for footwear retailers. Their technology is available as a Shopify app ( link to apps.shopify.com/volumental-app) for online footwear merchants, and as an in-store hardware scanner for physical retail. The Shopify app starts at $25/month and includes a 14-day free trial.
Merchants who use Volumental's in-store scanner can also unlock an omnichannel experience: shoppers scanned in-store can access their 3D foot measurements when shopping online via the Shopify integration - no re-scanning required.
Frequently Asked Questions
What problem does Volumental solve for Shopify footwear merchants?
Volumental gives online footwear shoppers precise, measurement-based foot data at the point of purchase. Shoppers complete a one-minute 3D foot scan on their smartphone; the result provides accurate foot dimensions - length, width, and shape - which the shopper then compares to the merchant's size chart to make an informed sizing decision.
How does Volumental help wide-fit footwear brands on Shopify?
Standard size charts are built primarily around foot length and do not account for width variation. Volumental captures precise width measurements as part of its 3D scan, giving wide-fit shoppers the data they need to compare against a merchant's chart and find footwear that genuinely fits. Stoke Shoes, a wide-fit Shopify merchant, uses Volumental for exactly this reason.
How is Volumental different from a standard shoe size chart app on Shopify?
Standard size chart apps display a static chart that shoppers must interpret themselves, typically based on foot length only. Volumental captures the shopper's actual foot measurements - length, width, and shape - using a 3D scan, giving them precise data to compare against the merchant's specific chart. The technology is powered by 66 million real foot scans - the largest 3D foot scan dataset in the world.
Try Volumental or Get in Touch
Add Volumental to your Shopify store -> apps.shopify.com/volumental-app
See Volumental in action in our demo store -> demo-store.volumental.com