LMS The Brand has integrated Volumental's AI-powered 3D foot scanning into their Shopify store — helping customers measure their feet in seconds and shop with more confidence.
LMS The Brand is an online footwear retailer with a direct-to-consumer Shopify store. Like most online shoe merchants, they face a challenge that no product photography or detailed description can fully solve: shoppers who want to buy but are not confident enough in their size to complete the purchase.
Sizing uncertainty is one of the leading causes of cart abandonment in online footwear. A shopper who is unsure of their size in a specific brand - especially one they have not bought from before - will often leave rather than make a guess. The intent was there. The conversion was lost to uncertainty.
LMS The Brand integrated Volumental's AI-powered 3D foot scanning app into their Shopify store to give those shoppers the measurement data they needed.
The Challenge: Converting the Hesitant Shopper
In online footwear, two types of shoppers exist: those who know their size well enough to buy, and those who are not certain. The first group converts. The second group hesitates.
For LMS The Brand, the gap was clear: shoppers were visiting their Shopify store with genuine interest in their products but could not commit to a size. Standard size guides do not bridge this gap.
A chart that says 'EU 39 = 25cm' still requires the shopper to know their own foot measurements - which most people do not.
What those shoppers needed was not a bigger chart. It was a measurement.
The Solution: Precise Measurements at the Point of Purchase
Volumental is an AI-powered 3D foot measurement app available on the Shopify App Store. Using their smartphone camera, shoppers complete a one-minute scan that captures precise foot dimensions - length, width, and shape - without downloading an app. Those measurements are displayed clearly so the shopper can compare them directly against the merchant's size chart.
The Volumental AI is trained on a dataset of 66 million real 3D foot scans - the largest foot measurement database in existence. This scale means measurements are accurate across the full distribution of foot shapes and sizes.
For LMS The Brand, the integration was embedded directly into their Shopify product pages using a no-code setup. Shoppers who previously left without purchasing now had the measurement data to make an informed decision - at the exact moment of choice.
The Outcome
“I believe the biggest challenge we face when converting customers is around sizing confusion or lack of confidence. Volumental is providing a huge opportunity for us to convert customers who are usually more nervous to purchase shoes online.”
— Lisa Seskin, Founder, LMS The Brand
Lisa Seskin's assessment identifies the core mechanism precisely: customers who are nervous to purchase - the hesitant shopper segment - now have a tool that gives them accurate measurement data rather than a guess. The conversion previously lost to uncertainty becomes possible.
Why Measurement Confidence Is the Key Conversion Variable in Online Footwear
Cart abandonment in online footwear is frequently driven by the same root cause: the shopper does not know which size to buy. They do not have their precise measurements, and they do not trust that their usual size will apply to this specific brand or style.
A precise, personalised measurement addresses this at the source. It gives the shopper the data they need to compare against the merchant's chart and make a decision with confidence - rather than leaving because they cannot.
About Volumental
Volumental is a FitTech company that provides AI-powered 3D foot scanning for footwear retailers. Their technology is available as a Shopify app ( link to apps.shopify.com/volumental-app) for online footwear merchants, and as an in-store hardware scanner for physical retail. The Shopify app starts at $25/month and includes a 14-day free trial.
Merchants who use Volumental's in-store scanner can also unlock an omnichannel experience: shoppers scanned in-store can access their 3D foot measurements when shopping online via the Shopify integration - no re-scanning required.
Frequently Asked Questions
What does Volumental do for online footwear conversion?
Volumental gives online footwear shoppers precise foot measurements - length, width, and shape - at the point of purchase. By replacing size guesswork with accurate measurement data, it gives hesitant shoppers the information they need to make a confident sizing decision and complete their purchase.
Why do online shoe shoppers hesitate to buy?
Sizing uncertainty is one of the leading causes of cart abandonment in online footwear. Shoppers who are unsure of their size - particularly in a new brand - will leave rather than risk buying the wrong size. Volumental addresses this by giving shoppers precise foot measurements that they can compare against the merchant's specific size chart.
How does Volumental help Shopify footwear merchants increase conversion?
Volumental increases conversion by giving hesitant online shoe shoppers the data they need to make a sizing decision with confidence. The app embeds a one-minute 3D foot scanner into Shopify product pages. Shoppers measure their feet using their smartphone and receive precise measurements - powered by 66 million real foot scans - to compare against the store's size chart. The result is a shopper who has the information to buy rather than abandon.
Try Volumental or Get in Touch
Add Volumental to your Shopify store -> apps.shopify.com/volumental-app
See Volumental in action in our demo store -> demo-store.volumental.com