When your feet hurt, everything hurts. That’s the insight that sparked the founding of FitMyFoot, a direct-to-consumer brand aiming to bring personalized comfort to more people through custom 3D-printed insoles, made from a scan on your phone.
At Volumental, we work with a wide range of insole brands, orthotics makers, and podiatric professionals - each with a unique philosophy on foot health and fit. What unites them all is a shared commitment to personalization. In FitMyFoot’s case, their story is a powerful example of how our online 3D scanning platform helps enable that mission, at scale and with simplicity.
"FitMyFoot was founded with the belief that everyone deserves personalized foot support without the hassle, cost, or time of visiting a specialist."
Meeting Customers Where They Are
Insoles and orthotics are a nuanced space. There’s no one-size-fits-all solution, literally or figuratively. FitMyFoot’s approach aims to bridge the gap between over-the-counter inserts and traditional medical orthotics, using design and technology to deliver tailored support to a wider audience.
"Off-the-shelf insoles don’t fit everyone’s unique foot shape, and medical orthotics are often costly and inconvenient to obtain. FitMyFoot bridges that gap by delivering truly custom, affordable, and accessible arch support directly to consumers."
Their model is part of a broader shift we’re seeing across the industry: a push to make personalized foot care more accessible, digital-first, and consumer-friendly.
From App to Instant Access
Like many direct-to-consumer brands, FitMyFoot originally used a mobile app to collect foot measurements. It worked, but required extra steps that added friction for some customers.
"Customers sometimes had difficulty completing scans correctly, which slowed down the process or resulted in less accurate measurements. It worked but it wasn’t as seamless or exact as we wanted."
That’s where Volumental came in. By integrating our online 3D scanning widget directly into their website, FitMyFoot was able to offer a smoother, more intuitive journey - from scan to doorstep.
"We had been following Volumental’s progress in the footwear space for years and admired their work with leading brands. When we learned about their online scanning solution, it felt like a natural fit for our direct-to-consumer model."
A Straightforward Experience
The user flow is simple:
- Customers select their insole on FitMyFoot’s website
- The Volumental widget launches directly in the browser
- A few guided steps later, a full 3D scan is captured
- That data is used to 3D-print a custom insole
- The final product is shipped to the customer’s door
It’s a process built for ease, but with biomechanical precision underneath.
"That combination - precision plus user experience - was exactly what we needed to scale."
From Scan to Support
Since introducing online scanning, FitMyFoot reports faster fulfillment, fewer support tickets, and higher confidence in their product fit; all important signals for a growing D2C brand.
"Our customers are getting insoles faster, and the accuracy means fewer adjustments are needed post-purchase."
And for customers? The impact is real. One story shared by their team involved a customer who had endured foot pain for years. After trying countless off-the-shelf solutions, she scanned her feet using the new process and received a custom pair of insoles that finally helped her get through her workday, pain-free.
Fit is Physical - and Emotional
The technical process is only part of the value. For many consumers, seeing their own foot scan in real time brings a sense of personalization and professionalism that builds trust in the product and the brand.
"They feel like the product was truly 'made for them,' which builds long-term loyalty."
That emotional connection is something we hear across many of our insole and orthotics partners; when the product fits, so does the brand story.
Platform-Powered Personalization
For FitMyFoot, Volumental’s scanning technology has opened the door to new possibilities: simpler onboarding, broader accessibility, and a more scalable path to personalization.
"We’re no longer limited by in-person scanning or complex app downloading instructions; anyone on our site can access the technology. That opens doors for new markets, global reach, and seamless reorders."
From a business standpoint, that’s set the foundation for further international growth, D2C marketing, and deeper personalization powered by fit data.
"This technology is the backbone of our long-term growth strategy."
One Approach Among Many
The insole space is diverse, and that’s a good thing. From medical orthotics to performance insoles to wellness-driven consumer solutions, each company brings something different to the table. FitMyFoot’s story is one example of how Fit Tech can support a tailored approach, helping brands deliver what works best for their customers.
"The future of footwear is personalized, and 3D scanning is the key to getting there."
A Shared Journey
At Volumental, we view our role as the platform that powers personalized fit, regardless of the product philosophy or go-to-market model. Whether you're a podiatrist, a performance brand, or a consumer wellness innovator like FitMyFoot, our tools are designed to unlock smarter sizing, better comfort, and scalable solutions.
"With Volumental, we’ve made the journey to comfort simpler, smarter, and more scalable than ever before."
Interested in how Volumental enables personalization across the footcare and footwear spectrum?
Let’s talk about how we can support your brand’s vision, whatever your approach may be.