At a Glance
Customer: Reima, Finnish kidswear leader (founded 1944)
Use case: Size recommendation for kids’ footwear on PDP
Solution: Volumental Mobile 3D Foot Scanning (online/mobile)
Impact: 38% fewer returns from scanned customers, higher conversion across key journeys
The Brand
From making children’s wear out of repurposed army snowsuits in 1944 to leading global kidswear in 2025, Reima has always stood for one thing: helping kids move freely and comfortably in every season, every step, and now, every click.
Their next frontier was to make it easier for parents to shop online with the same confidence they have in-store.
The Challenge
Kids’ feet grow fast. Parents guess. Brands & Retailers pay the price.
Sizing anxiety at checkout doesn’t just frustrate families. It drives costly returns, exchanges, and abandoned carts.
Reima wanted to take the guesswork out of sizing and give parents something better: clarity, confidence, and comfort, without adding friction to the shopping journey.
The Solution
Reima integrated Volumental Mobile 3D Foot Scanning directly on their product pages.
Now parents can:
- Scan their child’s feet at home in seconds, no app required
- Get a precise, model-level recommendation for every shoe
- Shop with confidence, knowing each suggestion reflects Reima’s exact intended fit
The integration was light, but the impact was major.
The Results
- 38% fewer returns from scanned customers
- Higher conversion across key journeys
- A smoother, more trusted path from “add to cart” to “fits like a dream”
(Data source: Reima order analytics; scanned vs. non-scanned orders.)
Why It Works for Kids’ Footwear
Because parents don’t want to gamble on fit, especially for growing feet.
- Confidence beats charts. Real scans, not generic guides.
- Less bracketing. One pair ordered, one pair kept.
- Healthier margins. Fewer returns mean more happy customers (and CFOs).
- Trust compounds. Once parents find the right size, they keep coming back, even as feet keep growing.
What Reima Says
“With Volumental’s mobile scanning, parents choose with confidence. We’ve cut returns and grown conversion without adding friction. The scanner is a great and innovative feature that differentiates us from the competitors. It also brings tangible results through higher conversion and lower return rate.”
— Jonni Purho, Senior Manager, Digital Development at Reima
Takeaway for Kids’ Brands
If you sell kids’ shoes online, you’re paying the size-guess tax in returns, exchanges, and lost trust.
Volumental turns that guess into a recommendation so every parent can choose the right size, the first time.
👉 Want to see what we could do for your brand? Let’s talk about about it!
