The Athlete's Foot (TAF)

Customers Who Experienced a Volumental 3D In-Store Foot Scan, 92% Made a Purchase.

The Challenge

TAF wanted to enhance their customer fit experience.

The Solution

To integrate fit technology for shoppers to receive personalized shoe recommendations based on a 3D foot scan. With Volumental's Retail Scanner TAF created MyFit 3D.

The Results

92% of TAF shoppers who experienced a Volumental 3D in-store foot scan made a purchase.

TAF has conducted more than 2M+ scans to leverage the power of data for the most accurate footwear recommendations.

TAF's Net Promoter Score (NPS) moved from 84 to 86.

About

The Athlete’s Foot (TAF) is a retail chain owned by the Accent Group Limited, a leading digitally integrated retail distribution business in the footwear and apparel performance and lifestyle market in Australia and New Zealand.

The Accent Group Limited operates over 700+ stores, 33 brands, and over 35 online platforms and holds exclusive distribution rights for 14 international brands across Australia and New Zealand. The Athlete’s Foot operates online and through 145 stores franchised across Australia and New Zealand. TAF is Australia's largest specialty athletic footwear retailer, known for its exceptional in-store customer service experience and world-leading fitting technology, MyFit 3D, powered by Volumental.

The Challenge

With TAF experiencing incredible growth, they wanted a fast and integrated technology to enhance their customer service experience. Fit was already a huge focus of their customer journey, and TAF needed a retail technology to complement their existing fitting process.

The Solution

The Athlete’s Foot decided to integrate Volumental's 3D in-store retail scanner into their fitting process to give the ability to digitize customer data collection with the primary goal to increase their MyFit Rewards membership base.

The technology is easily integrated into TAF’s in-store fitting process. The 3D foot scans enhance the existing video gait analysis solution by providing staff tools to explain fit to consumers confidently.

Every shopper who walks into a TAF store is offered to use the Volumental 3D foot scanner to help the customer understand which shoes will fit their feet best.
TAF utilizes Volumental in all 145 retail stores in Australia and New Zealand.
"TAF has had technology in their stores since 2000. We have always been centered around technology, but prior to working with Volumental, it's been a clunky journey,” Steve Cohen, TAF General Manager said. Since working with Volumental, our speed in which we work with technology has been lightning fast, and it has changed the way we go to market and we can quickly adapt now."

The Results

TAF has scanned over 2 million shoppers, with 92% of scanned customers making a purchase.

A March 25, 2021 report showed that customers responded positively to the experience by increasing TAF's Net Promoter Score (NPS) from 84 to 86.

“Every single customer transaction is driven by Volumental and TAF’s fitting technology. The technology that’s been placed in our stores is outstanding. Our fitting conversion has gone through the roof,” said Steve Cohen, General Manager of TAF

“Every single customer transaction is driven by Volumental and TAF’s fitting technology. The technology that’s been placed in our stores is outstanding. Our fitting conversion has gone through the roof,”

— Steve Cohen, General Manager of TAF