Merry People: Stepping Up Online Shoe Shopping

The Adventure of Perfect Fit

In the heart of Melbourne, Australia, where unpredictable weather meets urban style, Merry People was born. Founded by Danielle Pearce in 2014, this gumboot brand bridged the gap between country practicality and city chic. But as their online presence grew, so did a new challenge: ensuring perfect fit for their customers shopping from home.

Enter Volumental, with its cutting-edge sizing technology. This partnership embodies Merry People's core values of authenticity, kindness, adventure, and happiness - providing an innovative solution to enhance customer experience and boost business metrics.

The Challenge: Bringing In-Store Confidence Online

Merry People needed a way to replicate the confidence of in-store fittings in the digital space. Their goal? Reduce returns, increase conversions, and keep customers as happy as their brand name suggests.

The Solution: AI-Powered Sizing Recommendations

Volumental's advanced sizing technology was seamlessly integrated into Merry People's online shopping experience, offering AI-assisted footwear recommendations to customers.

The Results: Happy Feet, Happy Business

The impact of Volumental's technology on Merry People's e-commerce performance has been nothing short of impressive:

1. Growing Impact: Initially, 7% of purchases were made after receiving a Volumental recommendation. This figure has since grown to an impressive 13%.
2. Conversion Rate Boost: The conversion rate for users engaging with Volumental's tool increased from 15% to 30%, contributing to an overall conversion rate lift of around 12.5%.
3. Reduced Returns: Users who purchased the recommended size showed significantly lower return rates, validating the accuracy of Volumental's AI-assisted recommendations.
4. Exceptional Customer Satisfaction: An outstanding Net Promoter Score (NPS) of 87% reflects the positive impact on customer experience.

As Merry People Digital Performance Manager, Pete Chappell notes, "Volumental has allowed us to help customers navigate uncertainty around sizing in a truly delightful way. Over our working relationship of two years, it’s been amazing to see how the team continues to innovate. We’re looking forward to continuing this long-term, mutually rewarding partnership and can't wait to see how their product continues to evolve!"

The Customer Experience: Merry and Bright

The positive impact extends beyond numbers. Customers have been vocal about their appreciation for the tool:

• "Very clever! And easy! Much better than trying to measure feet with a tape measure and great to know it's tailored to these specific shoes."
• "This is great. Always had a hard time getting the right size and your results show me why!! Thanks."
• "Amazing detail in the scanning to help me find my size!"

These testimonials reflect the ease, accuracy, and enjoyment customers experience when using Volumental's sizing tool - aligning perfectly with Merry People's company values of happiness and adventure.

Conclusion: A Perfect Fit for Business and Customers

The partnership between Merry People and Volumental exemplifies how innovative technology can enhance both business performance and customer experience. By providing accurate, personalized sizing recommendations, Volumental has helped Merry People:

• Significantly increase conversion rates
• Reduce returns for customers who trust the recommendations
• Boost customer satisfaction
• Align with their brand values of authenticity and kindness through transparent, helpful customer interactions

As Merry People continues to grow and bring joy to customers worldwide, Volumental's sizing technology remains a crucial part of their online shopping experience - ensuring that every adventure begins with the perfect fit.

Ready to step up your online footwear business? Contact Volumental today to learn how our sizing technology can boost your metrics and delight your customers.