Hervis: Bridging In-Store and Online Shopping with Smart Sizing Technology

The Path to Perfect Omnichannel Experience

As a premier sports retailer in Austria with approximately 100 stores, Hervis has built their reputation on exceptional quality and service across all channels. Already successful with 3D foot scanners in their physical locations, Hervis sought to extend this personalized experience to their digital platform. Their partnership with Volumental aimed to create a seamless bridge between in-store expertise and online convenience. 

The Challenge: Creating a Unified Shopping Experience

While Hervis had already proven the value of in-store 3D scanning, they faced a crucial challenge: how to provide their growing online customer base with the same level of confidence they enjoyed in physical stores? Their mission was clear - deliver a consistent, high-quality experience across all channels while setting their online presence apart from competitors.

The Volumental Solution: Bringing In-Store Confidence Online

Volumental's advanced sizing technology was integrated into Hervis's e-commerce platform, creating a seamless connection between physical and digital shopping experiences. This AI-powered tool brings the same trusted technology their in-store customers rely on directly to online shoppers by allowing shoppers to use their own mobile device to get a sizing recommendation from anywhere.

The Results: Impressive Gains Across Key Metrics

The impact of Volumental's technology on Hervis's e-commerce performance over six months has been remarkable*:

Enhanced Conversion Rates

• Shoppers using Volumental recommendations convert at an impressive > 300% improvement compared to all other shoppers on a shoe PDP
• Even "warm" shoppers who were already considering a purchase saw their conversion rates nearly double when using Volumental's recommendations

Powerful Combination with Traditional Tools

• Standard sizing charts are only used by a minority of all visitors, but interestingly nearly 4 times more by purchasing shoppers which also convert about 2.5 times higher compared to the established baseline 
• When customers use both sizing charts and Volumental's recommendations, conversion rates surge to 400% the baseline, demonstrating the complementary power of these tools

Stronger Customer Loyalty

• Visitors using Volumental's sizing tool returned within a week 16% more than non-users
• Within the cohort of returning visitors, shoppers using Volumental's recommendations converted at an impressive 270% increase compared to returners without sizing support

Conclusion: Setting New Standards in Omnichannel Retail

The partnership between Hervis and Volumental demonstrates how innovative technology can successfully bridge the gap between physical and digital retail. The success is also recognized by the Austrian Retail Association which awarded Hervis for using the Volumental Online Solution to build the “Best Omnichannel Experience”.

By creating a unified sizing experience across all channels, Hervis has achieved:

• Significantly higher conversion rates
• Enhanced customer loyalty
• Improved return visitor rates
• A truly seamless shopping experience

"Partnering with Volumental has been a real improvement for us", says Hervis' Head of Business Process Management, Joel Hornstra. "By extending the accuracy and confidence of our in-store 3D scanning experience to our online platform, we've not only improved conversion rates but also strengthened customer loyalty." Volumental’s technology seamlessly integrates into our business processes, enabling us to deliver a consistent and personalized shopping experience across channels. The results speak for themselves, and we’re excited to continue exploring new opportunities with this innovative solution."

Ready to transform your omnichannel shopping experience? Contact Volumental today to learn how our sizing technology can enhance your customer journey and elevate your business metrics.

*Measurement began after an initial setup on the analytics platform, from 1st of July until the 30th of November 2024.